Ivanka clothing secretly being relabeled and sold as Adrienne Vittadini Studio.
The Business of Fashion is reporting At American discount retailer Stein Mart, Ivanka Trump apparel is being sold under the guise of a different label. BoF has learned that the Jacksonville, Florida-based chain — which has 290 stores in 31 states, everywhere from Little Rock, Arkansas to Madison, Wisconsin — is selling Ivanka Trump garments relabeled as Adrienne Vittadini Studio.
G-III, the company that owns the right to manufacture and distribute Ivanka Trump apparel through a license agreement — and also owns brands including DKNY outright — acknowledges that it sold the relabelled merchandise to Stein Mart without the knowledge of the Ivanka Trump brand. It is not known whether this inventory was also sold to other retailers. More from Business of Fashion here.